As a Soroush Plus channel owner, you have multiple ways to promote your storefront or content channel within the platform. But sometimes, despite your efforts, your ads don’t deliver the expected results—your channel isn’t gaining visibility the way you imagined. But why?
1- Your Channel Name & Bio Aren’t Clear Enough
The first thing users see when they visit your channel is its name and bio. If they don’t immediately understand what your services or products are, they might lose interest and leave.
Common mistakes:
- Using unclear or overly complex names
- Filling the bio with too many emojis or fancy fonts that make it hard to read
- Writing a vague or misleading description
Fix it:
- Choose a clear, direct, and memorable name
- Write a concise bio that instantly communicates what your channel offers
- Avoid excessive use of emojis and decorative fonts—keep it professional but engaging
2- You’re Using Too Many Advertising Methods at the Same Time
There’s nothing wrong with testing different advertising methods, but if you run multiple types of ads at once, you won’t be able to measure which one is truly effective.
Common mistakes:
- Launching multiple ad campaigns at once without tracking results
- Switching between too many strategies without proper evaluation
Fix it:
- Focus on one advertising method at a time
- Monitor results and analyze what works best
- Once you find an effective method, optimize and scale it
3- Your Channel’s Tone is Too Formal or Too Casual
Finding the right tone is crucial. If your content is too formal, it may feel cold and distant. If it’s too casual, it might lose credibility.
Common mistakes:
- Using overly serious, corporate language that feels robotic
- Adding too many jokes or slang terms that may not suit your audience
Fix it:
- Maintain a balanced, engaging, and approachable tone
- Adapt your messaging based on your target audience
- Use Soroush Plus polls to gather feedback and understand what tone resonates best with your followers
To be continued…
