Sometimes, our ads don’t deliver the results we expect, and our channel doesn’t get the visibility we had envisioned. But why?
1. You Use Stock or Low-Quality Images
The visual appeal of your posts directly impacts audience engagement. Using overly edited catalog images or low-resolution photos diminishes credibility and makes it harder for users to trust the quality and authenticity of your products.
2. Your Descriptions Are Too Generic or Cliché
Instead of using overused phrases and generic descriptions, focus on highlighting your unique selling points. A little creativity in explaining your products and services can go a long way in making them stand out while building trust with potential customers.
3. Too Many Promotional Posts Overwhelm Your Content
Hosting ads in store and content-based channels is nothing new. However, be mindful that promotional posts don’t outweigh valuable content. If visitors see only ads upon entering your channel, they might lose interest or feel lost.
4. You Don't Provide Sufficient Information About Your Products or Services
Your expertise in what you offer is key to gaining customer trust. Put yourself in the buyer’s shoes—anticipate their questions and provide clear answers to help them make informed decisions.
5. You Overlook Creating Engaging and Relevant Content
Regardless of your industry, there's a world of visually appealing and interactive content waiting to be explored. Sharing compelling images, videos, and useful tips can boost engagement, strengthen customer relationships, and enhance your channel’s visibility.
6. Your Advertising Platform Doesn’t Match Your Business
Each business requires a tailored advertising approach. The nature of your work determines which promotional platform suits you best. For instance, if your online business primarily operates on Soroush Plus, leveraging Soroush Plus’s advertising packages ensures that your ads reach an already active and relevant audience—without the extra cost of finding potential customers elsewhere.
